The Dutch make-up artist, who came out as a transgender in January 2020, is one of the most celebrated names among beauty influencers. You can also find Meis latest graphic looks on YouTube. He was the first male ambassador for CoverGirl and is one of the top male beauty influencers on social media. Find more of Joans impersonations on Instagram. For instance, Emily Weiss launched her beauty blog "Into The Gloss" as a side project in 2010, turned into a full-time professional influencer in 2013 after her blog reached a million monthly . NikkieTutorials is the beauty vlogger with the largest following, totaling 14 million subscribers. Further expanding the social reach of the campaign, Bobbi Brown invited all their customers to share a selfie of themselves wearing Crushed Lip Color, for a chance to be featured on their website. With fashion weeks happening across the globe, brands work hard to perfect their, We hope you enjoyed our first #StateofInfluence feature from our 2019 State of Influencer Marketing Report, with influencer marketing expert, Jennifer Powell! You can also let the social media platform do the work. Past trips have taken influencers to exotic destinations like Bora Bora, Turks and Caicos, and Kauai. The Complete Guide for Digitizing Your Product and Collection Launches. This is my fav look ever and i dont think it got the attention it deserved last time. On top of that, 89.8% of professionals responded that sending out event invites was a marketing tactic they used. Benefit Cosmetics is investing in influencer-led virtual events in lieu of the buzzy and expensive in-person ones it is known to host. IGTV is Instagram's long-form video feature that creators use to create serial content. Organized by Voxburner, Youth Marketing Strategy (YMS) promises to offer the latest insights and networking opportunities. Raquel Quinones is a micro influencer who focuses on educating her followers on how to do their makeup and hair. Fast-forward. Tilbury is not only a makeup artist but also contributing editor for British Vogue, and global ambassador for Women for Women International.She largely shares updates on skin care and makeup on Twitter. Since most of her content is in Romanian, she'd make a good fit for brands looking for beauty influencers to help reach this niche . September 28-30 Cosme Tech 2022 International Cosmetic Development Expo, Osaka, Japan. One blogger. Catch up with her latest content on Instagram and TikTok. A post shared by Lala | Wavy Curly Hair Care (@ohlala.keriting). Michelle maintains her brand with surprising authenticity on YouTube and Instagram despite her corporate success. Evie, better known by her username of LongHairPrettyNails, is a mega influencer and self-taught nail enthusiast. Instagram ads are brand-purchased posts that display the word "Sponsored" directly below the account name. 371 Canal St New York, NY. Lets take a look. MUMBAI, India, March 29, 2022 /PRNewswire/ -- Parcos, a leader in the Indian luxury beauty retail segment, has announced 22 winners of Parcos Beauty Influencer Awards 2022, at a glamorous awards . A 30-year-old beauty influencer based in New York is promoting body positivity through her Instagram. CYDN3YYY pop up event. Its really important to lean into that discomfort and see what is there and pursue something that you never thought you can pursue.. Business Insider recently dubbed her a genius marketing strategist with a global beauty empire. Shes also chasing her dreams of being a performer, sharing her songs with the world. There are now many influencer marketing events planned around the globe for 2023. She frequently posts beauty and hair tutorials, and shes worked with brands like Lakm. Giovanna Ferri is a micro creator known for her graphic eye looks that are almost as bright as her bubbly personality. Mereka juga banyak diundang untuk menghadiri berbagai event-event yang berhubungan dengan kecantikan. As of March 2023, the most influential creator in the Beauty category is @kyliejenner. Style. As long as brands select suitable influencers, they receive very positive rates of return on their, Youll also notice that there are a number of podcast events included. Create a media kit Just like a writer has a portfolio of work to drive clients to, a successful influencer should have a media kit that serves as a digital portfolio. As a contract manufacturer, I often see trends before they appear to many brands or end consumers. And, the line-up thats been shared for 2022 so far wont disappoint either. Learn more about Mindy on TikTok, Facebook, Instagram, Twitter, and Pinterest. The cosmetics company is said to have spent $500,000 on a recent event a fraction of the $10 million it reportedly spent on influencer activations pre-COVID-19 . Also a brand ambassador for Beautylish, he designed his own exclusive line of makeup brushes because he believes that everyone should have access to top-quality tools.. Beauty. She often showcases her bridal looks and introduces her clients in her videos, adding a nice personal touch. Our team keeps a finger on the pulse, so youre always working with the latest information. A post shared by SJ Makeup & Beauty Creator (@alwaysplayingwithmakeup). Today, many creators partner with brands through different types of cash payments, such as per post, retainer fees, commissions, or a combination of all three. This was my first event where the br. Global influencer marketing is expected to be an $8.5 billion market this year, according to a recent report from Cheq, a cybersecurity company focused on the digital media space. This growth is expected to grow through at least 2024. One blogger reported that there were 25 influencers in attendance with a combined social media reach of around 25 million. She often showcases her skin routine, her picks when it comes to products, and recommendations when it comes to specific skin concerns. If youre interested in selling products, becoming an Amazon influencer can be a good 2023 is shaping up to be a big year for advanced RFP software solutions. The second track is aimed at experienced and/or full-time podcasters. While the featured speakers of the event havent been announced yet, it promises to be an exciting event. She frequently posts makeup and hair tutorials, and when shes not sharing her latest makeup look, shes showcasing her amazing sense of style with #OOTD posts. You can also find Lala on YouTube, TikTok, and Pinterest. Moreover, this market mostly relies on word-of-mouth, and opinions of experts, influencers, and bloggers when it comes to brand research and discovery. The full face of makeup videos are exceptional ways for brands to really showcase their entire line of products. Bronx, NY. and bloggers, online travel journalists, and content creators. With 3.2 million followers on TikTok and over a million fans on Instagram, Danielle delights audiences with various makeup styles. Though, if the Omicron variant has taught us anything so far its that things can literally change overnight. She's launched her own faux lash line and nail line, Vegas Nay Lashes and . Though, if the Omicron variant has taught us anything so far its that things can literally change overnight. Each year, conferences are also held in the US and Asia Pacific with each conference attracting about 800 delegates from across the globe. Many salons leverage holidays to promote their services and build relationships with clients. So with the introduction of their. social media strategy behind inviting the two bloggers? She's also started traveling with brands and going on trips to places like New York City for Selena Gomez's Rare Beauty influencer events. Louis Vuitton has unveiled a joy-inducing campaign video to celebrate the launch of its sunny new On The Beach cologne. Her focus lies in artistically photographing her makeup rather than tutorials, and shes always certain to showcase a product in a stunning way. She also enjoys live streaming her gaming on Twitch. In a new YouTube video, the two women said they were "treated like absolute garbage" at the convention, to which Schultzzie said she had been invited. You can also catch his latest advice on Instagram. For a glimpse into last years highlights, you can check out a short video clip on its landing page. You can also find Evie on Instagram, Facebook, and her website. Influencer Events in the Beauty Industry 1. Events vary greatly based on location and availability, so keep your eyes on the Happening @ page for the following: New . From an intro plan to a full managed option . Dalam strategi marketing tersebut, beauty influencer memiliki peran penting sebagai pihak ketiga yang menghubungkan Makeover dengan konsumen agar informasi produk dapat tersampaikan dengan baik. Divya Sharma. Beauty influencers are easy to find on every leading social media channel. Rather than using Song and Coelho for content creation, they used them as the star attraction, tapping into their celebrity power in order to draw a crowd. Although virtual, the summit will be free to attend. Business Design Centre, London and online. Her make-up videos on YouTube, where she first began posting tutorials, are among the most watched. James Charles Image: Courtesy James Charles Instagram. However, like all industries, influencer marketing is evolving. A post shared by Faces Canada (@facescanada). Good for brand awareness, brand voice, explainers, traffic and clicks. Boasting more than 80 speakers from leading as well as emerging brands, 2023s event promises to be even more diverse and exciting than the previous five YMS festivals. As anticipated, guests whipped out their phones to simultaneously broadcast the unique event on social, causing the #BADGalBang hashtag to trend globally on Twitter and Instagram. So how did they engage with that community? Sat, Mar 4, 12:00 PM. Brands selling highly pigmented products, bold lashes, and even craft supplies like pearls and rhinestones can partner with creators to reach new audiences. Some creators take a teaching approach and describe what theyre doing and why theyre doing it, while others will talk about what they have planned or just their life in general, making them feel like close friends. You can catch up with Danessa on TikTok, YouTube, and her website. Whether First Aid Beauty is partnering with a makeup influencer to showcase how effective its makeup remover is or a skincare influencer to highlight how its products can help you get healthy skin, theyve got a solid strategy to build brand awareness and drive conversions. In an interview with Paper Magazine, Kevin said, My favorite part about beauty on TikTok is that weve finally gone back to teaching and educating like the good old days. A beauty influencer is a content creator who shares tutorials, reviews, tips, and/or advice about skin care, hair care, nails, and makeup. Dec 30th, 2021. I missed the feeling of sitting down and genuinely learning how to do makeup in a new way.. While we hope that 2023 will b. e the year that in-person events return in all its glory, just keep in mind that dates and venues might change. Taylor Wynn is a macro influencer who likes makeup, traveling, eating burritos, and helping people embrace the skin theyre in. She dealt with a lot of acne growing up and is now passionate about helping people find products that can help them with their own skin concerns. A line-up of more than 35 visionary speakers will equip, empower, and inspire marketers with new engagement techniques and growth opportunities. For more than 13 years, DMWF has been bringing together the global digital marketing community to address the issues that the digital future offers. The audience of Kylie is 379.9M followers who typically live in United States. A beauty YouTuber, commonly referred to as a "beauty vlogger", "beauty guru", or "beauty influencer," is a person who creates and posts videos to YouTube about cosmetics, fashion, hair-styling, nail art, and other beauty-related topics. Events like this allow the influencer community to come together to connect. YouTube followers also love his hilarious cooking episodes with his mother and sister. In 2021, YSL Beauty becomes part of creative and cultural movements where talented people dare to play with the limits of society. You can also find Sylvia on TikTok, Twitter, Instagram, Facebook, and her website. Register early to grab the Super Duper Early Bird Sale passes, starting at $199 for a standard pass. Come find your beauty look with me and my BFF @songofstyle, this Friday (Dec 15th from 6:30-8:30PM) at the @armanibeauty Boutique on Broadway! Confirm your spot now #ad #ArmaniBoxNYC, A post shared by Camila Coelho (@camilacoelho) on Dec 12, 2017 at 11:13am PST. Crystal Nicole is an Austin-based macro creator sharing beauty, fashion, and lifestyle content. Bisa dibilang beauty influencer menjadi endorse untuk produk kecantikan. September 21-23 InterCHARM Korea - Seoul, South Korea. She typically lip syncs to dialogue while creating her pop culture content, further bringing the character to life. One such strategy is beauty influencer marketing. In addition to influencer marketing, topics that will be explored in detail include digital innovation, higher education, marketing to students, retail, and eCommerce. 26. In an interview with CNBC Make It, she said, When people go through situations where its a little rough, they want to quickly Band-Aid it and go back to where theyre comfortable. One of their main goals is to ensure that they are inclusive in their efforts and partner with a diverse range of people with various skin types. . From podcasting to events aimed at food bloggers, here are the leading events that should help you in 2023 to learn more about the latest trends in influencer marketing and how the industry is changing to meet the demands of marketers and brands. Its a place where some of the most creative minds in the travel industry come together to learn and network. Wayne Goss is a makeup artist and beauty product tester who offers helpful tutorials for men and women alike. Michelle Phan is a top beauty influencer with a large following across social media channels, especially YouTube. Live events will emerge more intentional and thoughtful, blending pandemic learnings and digital acceleration to create integrated hybrid experiences that are hyper-connected and leverage smart storytelling. Start-up brands are looking to influencers to promote their brands. They want to do better for the planet and preserve its beauty as much as possible. Kevin went viral in 2018 for his glammed-up graduation photo, and now he focuses on educating people on how to look their best. Lisa Scharff @lisa.scharff 15500 followers . With so many styles and textures, it can take years to finally nail the perfect routine for a, In todays creator economy, viral trends pop up quicker than a pimple under a, Table of ContentsWhat is a beauty influencer? It was a . It originally started as a community on Facebook that was founded by Super Joe Pardo, a business coach based in New Jersey. Further expanding the social reach of the campaign. Naomi Giannopoulos, @Vegas_Nay. WWD recently wrote an article that hailed fragrance as the newest product experiencing the lipstick effect. Over the years, podcasts have really increased in popularity and, as a result, several influencers, like Logan Paul and YouTube star Joe Santagato, have started to explore this medium and are also now the voices behind some of the most popular podcasts showing that the power of influencers is far-reaching. Youth Marketing Strategy (YMS) is Americas biggest youth marketing festival. Eyeshadow and nail artist Shannon Harris is among the most versatile beauty influencers. From technology to technique, youll learn tips to help secure your position in a niche. What are the entertainment trends among Gen Z for 2023 and beyond? Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Shishir Malani, Web Ecosystem Consultant at Google, The first track is aimed at the creator those who are brand new to podcasting or looking to. Attendees can also look forward to more than 150 speakers and Q&A sessions with top brands and advertisers like Apple, Tesco, UNICEF, Visa, and Amazon. A post shared by Geenas Makeup (@makeupbygeenahunt). As long as brands select suitable influencers, they receive very positive rates of return on their influencer marketing expenditure. 107. Joan Kru is a macro influencer famous for her makeup transformations into characters, whether it be Barbie, Poison Ivy, or Chucky. We work with nano beauty influencers that have a following of up to 10,000! In the past, shes partnered with brands like Soleil Toujours and Bella Barnett. A love letter to the California coastline, the lighthearted . Annie, also known by her handle as @youglowgrrl, is a macro creator and self-described friendly neighbourhood beauty fanatic. She shares everyday looks, and shes worked with several brands, including Face Halo, Fresh, Rare Beauty, and Este Lauder. Indie Pod Con is aimed at indie podcasters who want to grow their audience. According to a study by Cosmetify, Safiya Nygaard is the highest-paid beauty influencer, earning $196,877 from all social channels. Of course, two very important factors to success are, vent to generate reports and gain insights on the effectiveness of their strategy. Ellie Addis doesnt just do makeup; she paints pictures of flowers and paw prints on her face. During the trip, the influencers were able to get up close and personal with lotus flowers in their natural habitat, giving them a new understanding and appreciation of the key ingredient of the product range. You can find more of Priscillas nail art on TikTok. You can pick just one track to attend or get a Podcast Pass for all three tracks. And you can have a cat and have a shaved head; you can just live your life and be happy, and be at home.. Past 2022 Events Adde is a sought-after beauty influencer and has Collaborated with top brands such as Miniso and Bonprix. . A post shared by PRISSY GELX (@prissyjnails). According to one forecast, companies worldwide will spend $15 billion on influencers in 2022 (up from just $2 billion in 2017). His TikTok account has 12.5 million fans, making him one of . Attendees can also look forward to networking events, parties, and the largest expo and trade show the industry has to offer. She has alopecia universalis, and she frequently talks about her experience with the condition. This week,, Influencer events have become an increasingly popular way for brands to engage with both macro and micro influencers. This two-day conference is aimed at savvy and creative marketers who want to improve their influencer marketing campaigns. conference is aimed at savvy and creative marketers who want to improve their influencer marketing campaigns. Start your blog about makeup and cosmetics if you feel so inclined. Save CYDN3YYY pop up event to your collection. You can also find Huda on Instagram, TikTok, Snapchat, Facebook, Twitter, and her blog. Danessa Myricks. Judy Lim is a bridal makeup artist and hair stylist in Canada. Experts suggest reading scientific literature, modern beauty trends offered by bloggers and beauticians, attending beauty events and seminars, watch video tutorials and courses in this field. Shes also earned a Silver Creator Award from YouTube due to her high follower count and loyal fan base. A few beauty brands have taken advantage of LA's weather, space and concentration of influencers to stage the pandemic's first live product launch events. You can find more of Ashleys beauty advice on YouTube, Twitter, and Instagram. The first track is aimed at the creator those who are brand new to podcasting or looking to monetize a podcast that theyre currently running as a hobby. When you follow a creator on Instagram or TikTok, the app will recommend similar creators under a Suggested section. At the 2022 virtual conference, over 60 sessions were divided into several tracks, each with a specific area of focus that enabled marketing leaders to harness marketings power and purpose. Tartes marketing team knows that influencer voices are both powerful and far-reaching, so these luxurious influencer events are specifically designed to maximize exposure. Brands can partner with creators to authentically showcase their efforts to reduce waste and use better ingredients. Described on their website as the networking event of the year, this two-day online all-in-one advertising event will help you to connect with some of the leading marketers and brands. Ryan Palgrave is a micro creator who frequently posts #GRWM videos where he showcases what kind of makeup he wears to different activities, like paddleboarding or going to the carnival. 4. Oct 2014 - May 20161 year 8 months. . Here are some to get you started: Once you find some creators you like, see who theyre following. Shaping the future of marketing with insight, data, and analytics, Defining marketings role in driving commercial growth, Orchestrating multichannel marketing to support the customer journey, Extending the impact of your MarTech ecosystem, Asserting marketings relevancy and the relevancy of your marketing. What beauty influencer has the most subscribers? See the full success story here. You are here: As of 2016, there were more than 5.3 million beauty videos on YouTube, and 86 percent of the top 200 beauty videos were made by beauty vloggers as opposed to . Rainbow eyeliners, neon lipsticks, and rhinestones glued to the face are just a few examples of how creators are participating in this trend. Numerous brands use influencer marketing to reach target audiences on social media. Gaby Santana is a marketer and hair influencer from Baymon, Puerto Rico. Fresh are another beauty brand to sponsor influencers on promotional trips to exciting locations. Its anticipated that over 400 food bloggers, influencers, and brands will attend, making it an amazing opportunity to network with not only other food influencers, but also brands that are looking to collaborate with content creators. Mindy McKnight is a mega influencer and teacher of all hair tutorials. Shes famous for her 5-minute hairstyles, and in addition to her stunning hair content, she also shares details about her family life. If you're eager to stay up to date on the city's trends, events, style, and food, you can't go wrong following any (or all) of these influencers. You can also learn how to get the best skin of your life with Aisha on Instagram. Passes start at $149. Today, Chiara has over 28M followers on Instagram, and 5.9M followers on TikTok, a series streaming on Amazon . So what was the social media strategy behind inviting the two bloggers? For one thing, by hosting a three-day event in New York City and inviting beauty and lifestyle influencers to attend. In December alone, the influencer gained 600,000 TikTok followers in just six days. Kevin Kodra is a 22-year-old makeup artist and macro creator in Toronto. Better known by her handle of NikkieTutorials, Nikkie is one of the best-known makeup influencers in the creator economy. One main cause on the minds of millennials and Gen Zers: Sustainability. Pop-Up Shop. And it worked, with the store packing out with beauty fans as the bloggers hosted a live makeup tutorial and gave customers advice on what colors to shop for. Beauty influencer data shows increase in fragrance shopping hauls. From creative support, to ad-hoc reports. You can also find Danielle on Instagram and YouTube. While the focus of the event might be the youth, the event is not new with the 2023 conference marking its 11th year. A Beauty-Driven Approach To Influencer Marketing. January 12-14 Cosme Tech 2022 International Cosmetic Development Expo - Tokyo, Japan, January 12-14 Esthec Japan Aesthetic Medicine & Beauty Expo - Tokyo, Japan, January 12-14 Inner Beauty Tokyo - Tokyo, Japan, February 7-8 Beautyworld Japan - Fukuoka, Japan, February 15-18 Vivaness International Trade Fair for Natural and Organic Personal Care - Nuremberg, Germany, February 21-23 Personal Care Expo (PCE) - Shanghai, China, February 23-24 Luxepack Los Angeles - Los Angeles, CA, February 23-24 Makeup in LA - Los Angeles, CA, March 2-4 Cosmetics, Personal Care, and Homecare Ingredients (PCHi) - Shanghai, China, March 4-6 Beauty Dusseldorf - Dusseldorf, Germany, March 8-12 Natural Products Expo West - Anaheim, CA, March 10-12 China International Beauty Expo - Guangzhou, China, March 13-15 IECSC New York New York, NY, March 14 Forum de l'Esthtique et du Spa - Paris, France, March 21-23 Pack Expo East - Philadelphia, PA, March 21-23 Beautyworld Saudi Arabia - Riyadh, Saudi Arabia, March 22 Cosmetic Compliance Summit - New York, NY, March 30-April 1 Qingdao International Beauty Expo - Qingdao, China, April 5-7 in-cosmetics Global - Paris, France, April 10-11 International Congress of Esthetics and Spa - Philadelphia, PA, April 13-14 Clean Beauty London - London, UK, April 14-15 Luxepack Shanghai - Shanghai, China, April 14-16 Beijing Beauty Expo - Beijing, China, April 21-23 INTERCHARM Professional - Moscow, Russia, April 27-29 International Exhibition on Surfactant & Detergent (IESD) - Shanghai, China, May 1-2 The Makeup Show New York - New York, NY, May 3-4 New York Society of Cosmetic Chemists (NYSCC) Suppliers Day - New York, NY, May 4-6 Luxury Meets Cannabis Conference (LMCC) - New York, NY, May 11-13 Sustainable Cosmetic Summit North America - New York, NY, May 12-14 China Beauty Expo - Shanghai, China - Guangzhou, China, May 12-14 Halal Expo Canada Ontario, Canada, May 12-15 China International Beauty Expo (CIBE), May 16-18 Beautyworld Japan - Tokyo, Japan, May 25-27 Beauty Show Krasnodar - Krasnodor, Russia, May 26-28 CosmoBeauty Seoul - Seoul, South Korea, Jun 5-8 Spatec North America - Scottsdale, AZ, June 11-12 Cosmetica Hannover - Hannover, Germany, June 13-15 Expo Pack - Guadalajara, Mexico, June 14-17 Expo Pack - Mexico City, Mexico, June 15-17 BeautyEurasia - Istanbul, Turkey, June 15-16 Luxepack New York - New York, NY, June 23 FounderMade D2C Executive Summit - New York, NY, June 24 FounderMade Discovery Show East - New York, NY, June 25-27 IECSC Las Vegas - Las Vegas, NV, June 28-30 Sustainable Cosmetic Summit Latin America - So Paulo, Brazil, June 29-July 1 World Perfumery Congress - Miami, FL, July 12-14 Cosmoprof North America - Las Vegas, NV, July 13-15 in-cosmetics Asia - Seoul, Korea, August 11-15 Beauty & Wellness Expo - Hong Kong, September 6-8 Natural & Organic Asia - Hong Kong, September 15-17 Cosmoprof ASEAN - Bangkok, Thailand, September 16-18 Fragranze - Florence, Italy, September 19-22 32nd Internal Federation of Societies of Cosmetic Chemists (IFSCC) Congress - London, UK, September 21-22 in-cosmetics Latin America - So Paulo, Brazil, September 21-23 InterCHARM Korea - Seoul, South Korea, September 27-29 Pack Expo Vegas - Las Vegas, NV, September 28-30 Cosme Tech 2022 International Cosmetic Development Expo, Osaka, Japan, September 28-October 1 Natural Product Expo East - Philadelphia, PA, October 1-2 Beauty Forum Munich - Munich, Germany, October 2-3 Premiere Columbus - Columbus, OH, October 2-3 Forum de l'Esthtique et du Spa - Paris, France, October 6-8 K-Beauty Expo - Goyang-si, South Korea, October 8-10 Cosmoprof India - Mumbai, India, October 9-10 IECSC Florida - Palm Beach, FL, October 11 FounderMade D2C Executive Summit - Los Angeles, CA, October 12 FounderMade Discovery Show West and BeautyMade - Los Angeles, CA, October 13-15 Beauty Istanbul - Istanbul, Turkey, October 23-25 Expo Beauty Show (EBS) - Mexico City, Mexico, October 24-26 Beautyworld Japan - Osaka, Japan, October 26-29 interCHARM - Moscow, Russia, October 28-29 Cosmetica Frankfurt - Frankfurt, Germany, October 30-November 2 Global Wellness Summit - Tel Aviv, Israel, October 31-November 2 Beautyworld Middle East - Dubai, November 1-3 in-cosmetics BITEC - Bangkok, Thailand, November 7-9 Sustainable Cosmetic Summit Europe - Paris, France, November 12-13 Cosmetica Berlin - Berlin, German, November 14-15 Sustainable Cosmetics Summit Asia - Hong Kong November 16-17 Eco Life Scandinavia - MalmMssan, Sweden, November 16-18 Cosmoprof Asia - Hong Kong, December 2-4 China International Nail Expo - Beijing, China, December 13-14 Society of Cosmetic Chemists HQ Annual Scientific Meeting - Los Angeles, CA, December 20-24 Professional Beauty Mumbai - New Delhi, India, December 22-24 Shanghai International Beauty Hairdressing and Cosmetics Expo - Shanghai, China, BeautyMatter 2023
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