As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. Currently, you are using a shared account. Other East Asian countries have a somewhat misleading representation within this data. Music Business, Data Analytics, and Culture Insights From Chartmetric, Youve successfully subscribed to How Music Charts. BTS ARMY in their 30s or 40s only totaled 4.24 percent and 2.02 percent respectively. We used the Brandwatch Consumer Research platform to search for social media mentions of BTS from January 1 2013 to December 31 2022. Why Doesnt Elon Musk Fund Twitter Until It Turns Around? How K-Pop Fans Actually Work as a Force for Political Activism in 2020. The Western Hemisphere: K-Pop Consumption and Engagement. Can ifans use melon? Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. (2022). The second goal was to examine the trends in K-Pop's expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. FirstisExo, the nine-member boy band formed in 2012 who have been calledby some "the kings of K-Pop." This is to be expected given the size, diversity, and cosmopolitanism of these two cities. Because of the uniqueness of the videos, the audience has the freedom to create their own speculation towards the artists work. You need a Statista Account for unlimited access. As a Premium user you get access to background information and details about the release of this statistic. account, CJ, says that there is a team of seven people who run the BTS on Billboard! (February 25, 2020). ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) worldwide in 2021 Statista, https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. Screaming Fangirl. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. Without any further ado, please enjoy this article. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. First was the young, diverse, and digitally native Generation Z coming of age. Idols are usually young. Fans recently crowdfunded around 3 million baht (around $95,000) to . BTS an acronym for Bangtan Seonyondan, which loosely translates to "Bulletproof Boy Scouts" in Korean is composed of members Kim Namjoon (stage name RM), Kim Seokjin (Jin), Min Yoongi (Suga),. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. For a better experience, please enable JavaScript in your browser before proceeding. K-pop fans are willing to utilise this "fan economy" to boost social media metrics for their idols, influence social issues and impact the economy in real ways. Over the past two months, Swift averaged around 91,000 Twitter mentions per week. Culture Queen. those military men are loyal fans lol, I clicked on this expecting lots of females buying Red Velvet and Mamamoo albums I definitely was not disappointed LOL. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. You only have access to basic statistics. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. Even some of the adults are just annoying because they like to argue about everything. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. Business opportunities soon followed. "Popularity of South Korean pop music (K-pop) worldwide in 2021." As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. compared tothe number of followers that artist has. Recently, Aladin Music gathered up the data of their online customers who purchased albums from the website and listed up the ratio of female and male fans who purchased girl idolalbums. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. But there are two acts, both K-pop, who leave the rest in the dust. In Korea, kpop is generally aimed at girls and women between the ages of 15-30. FYI, this is . This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. Even some of the biggest fanbases --Taylor Swift, Beyoncand Justin Bieber --are relatively "normal." 7) when looking at Instagram Followers. Finally, audiences who are 55 years old and above make up 2% of site traffic. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. Would love your thoughts, please comment. With in-depth reviews, exclusive interviews, and a dedicated community of fans, our site is the go-to destination for all things K-pop. Change Consent | Kpopmap 2022. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. Accessed March 04, 2023. https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/. Warner Bros. Audiences who are 45-54 years old make up 7% of traffic to the site. Even among female groups, the vast majority of them are usually female dominated like Itzy, Mamamoo, or Red Velvet. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. There are also historical and economic ties with the region. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. Of course, the 21st century pop icon, BTS (), takes the top spot as the most Tweeted about K-pop artist globally - with the band's concert 'BTS PERMISSION TO DANCE ON STAGE - LA' alone contributing more than 68 million Tweets from all over the world.For the second year in a row, NCT comes in second.In addition to K-pop sensation BLACKPINK and heavyweights EXO (@weareoneEXO) being . K-Pop's wide appeal across Asia is due to several factors. BTS and Exo overperform on Twitter more significantly than any other artists, according to data from [+] Next Big Sound. Recently, SEVENTEEN was met with an shockingly provocativerequest during their tour in Australia. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). It isn't just BTS fans who are this passionate. statistic alerts) please log in with your personal account. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. That is about 15,000 more than expected for an artist with her 85 million followers. You must be a member in order to leave a comment. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre that's increasingly popular worldwide. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pops saturation in these markets. Youve successfully signed in. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). Over the past two months, BTS saw over 36 million mentions, nearly 4,000 times as many as Next Big Sound's expected rate. Register in seconds and access exclusive features. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. Korean Foundation for International Cultural Exchange. Red Velvet Mamamoo Instiz TWICE Instiz BLACKPINK Instiz GFriend Instiz Check out our five best free-to-play Kpop games made especially for KPop fans. All related (39) Sort Recommended Denny Mack PFS Account Rep (2016-present) Author has 2.7K answers and 5.5M answer views 3 y All ages from 0- 100 pick an age. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. (image via Vivid Seats) Vivid Seats also notes . Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. Business Solutions including all features. To use individual functions (e.g., mark statistics as favourites, set (Normal here means they fall between the two red outer lines in the graph above.) As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. K-pop fans are now even making fan videos about Anonymous itself. While the fandom is still majorly female, in 2018 almost 50% of BTS fans were females between 18-24 in age, that changed in 2019 when it lowered to 39% with the 24-35 age group increasing in number from 16% to 27%. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. "Popularity of South Korean pop music (K-pop) in the United States in 2019." 75 1 Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. You can also find the Tableau Public visualization dashboard I've created to support this article. Welcome back! But the connection between K-pop and the Thai protest movement has also been more than a political entry portal. I swear by Hypebot every morning over breakfast. Derek Sivers Founder, CD Baby, Hypebot is the most focused music business centric resource we have. Celia Hirschman One Little Indian, Downtown Marketing & KCRW-FM. Yet K-Pop has made great strides in bridging the cultural divide. From new album releases to concert coverage, our site has it all. If you are an admin, please authenticate by logging in again. (Photo by Jordan Strauss/Invision/AP), both significantly outperformed other artists with similar reach, there are a small number of artists whoare. However, the popularity of the kpop genre is that as been spreading across the nation. In addition, K-Pops openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. K-Pops youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). Made by: sunshinejoonie. Twitter also named the top 10 K-pop artists on the rise globally, with Enhypen taking the top spot, followed by Tomorrow X Together, Treasure, aespa, ITZY, IVE, CRAVITY, WEi, ONEUS, and CIX. Visuals Visuals Visuals. They run fan sites, create self-designed band merchandise and produce. Discovery Regional Sports Networks May File For Chapter 7 Bankruptcy, Accused And Poker Face Forging New - And Old - Broadcast TV Path, Fox News Host Says Network Wont Let Him Cover Dominion Lawsuit. Black K-pop artists and fans struggle to fit into a genre quickly going mainstream. On the other hand, most of the respondents age ranged from 15 to 20 years old with a total of 69.16% across all genders. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. Tamur Yusifzai is Chartmetric's Product Manager, and he loves the space where tech and music collide. An Analysis of Country Music Lyrics, Part 1: What More Country Songwriters Means for Country Music Lyrics, How Crash Adams Leveraged YouTube Shorts to Supercharge Their Growth. BTS and their fans -- the BTS ARMY --deftly ended Bieber's six-year streak to win the Top Social Artist Award at theBillboard Music Awardsto the tune of more than 300 million votes worldwide. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a householdname in many more countries and that they will gradually continue rising even higher," CJ wrote. The K-Pop wave has been well documented in the United States. In addition, K-Pop's openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. Fans waited in line for days to see . (2020). So, other than TWICE and IZ*ONE, everyone else has mostly female listeners. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. The second goal was to examine the trends in K-Pops expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. In 2019, that number is 39%, with the percentage of fans aged 24-35 growing from 16% to 27% of those searching for tickets to see BTS on Vivid Seats. In the past week, they sawover 24million, more than 14,000 times what's expected. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. RT @Iunaryunho: This whole "25+ year olds shouldn't stan kpop artists" debate is WILD to me like it's MUSIC. The ideal entry-level account for individual users. We believe this is something, AT&T SportsNet, Another Regional Sports Network, Could Be Declaring Bankruptcy This Month, Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. This is a BETA experience. This number was for those searching for a ticket to a BTS concert on the ticketing website. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward. Korean pop culture has been steadily taking over the world since 1992 when Seo Taiji & Boys first took the stage and incorporated English lyrics, dance, and hip hop elements into their repertoire. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) in the United States in 2019 Statista, https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph], Korean Foundation for International Cultural Exchange, February 25, 2020. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. A K-pop stan is simply an enthusiastic and active fan of Korean pop music (stan means ardent fan)often you'll see them on Twitter with their picture changed to one of their heroes. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. The survey result shows that the majority of respondents profession, which is students, specifically females, mainly spend below $50 for buying their favorite group merchandise and concerts ticket. K-pop fans are known for their prolific social media activity and have used their influence to support social justice issues. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. This is unsurprising given its large multi-cultural population. Netizens commented, "Oh wow, I didn't know STAYC was popular with females," "STAYC is unexpected," "I thought Kep1er would have more male fans, but I guess not," "I didn't know Cherry Bullet had a majority of fans be males, lol," "There are so many unexpected female idols who have more female fans than male fans," "I thought MAMAMOO would have the most number of female fans," "and "This is a cool list. Along the way, Bang and the boys have driven considerable growth in that demographic: While many of their more recent fans consider themselves separate from the typical K-pop crowd (ironically . Business opportunities soon followed. Available: https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/, Popularity of South Korean pop music (K-pop) in the United States in 2019, Available to download in PNG, PDF, XLS format, K-pop and the big 4 entertainment agencies in South Korea, Reasons for K-pop popularity worldwide 2021, Leading digital singles in South Korea 2022, Most successful K-pop companies in South Korea 2022, by market cap, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, JYP Entertainment sales revenue worldwide 2014-2021, JYP Entertainment sales revenue worldwide 2021, by sector, JYP Entertainment sales revenue worldwide 2021, by region, Most popular videos on JYP Entertainment YouTube channel 2023, SM Entertainment sales revenue worldwide 2014-2021, SM Entertainment sales revenue 2021, by sector, SM Entertainment sales revenue 2021, by region, Most popular videos on SM Entertainment YouTube channel 2023, YG Entertainment sales revenue worldwide 2014-2021, YG Entertainment sales revenue worldwide 2021, by sector, YG Entertainment sales revenue worldwide 2021, by region, Most popular videos on YG Entertainment YouTube channel 2023, Most viewed videos on BLACKPINK's YouTube channel 2023, Monthly spending on K-pop worldwide 2018-2021, Monthly spending on K-pop worldwide 2021, by country, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, Reasons for K-pop popularity in Russia 2017, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in the UK 2017, YG Entertainment EBITDA South Korea 2015-2019, JYP Entertainment operating profit worldwide 2014-2021, JYP Entertainment net profit worldwide 2014-2021, Find your information in our database containing over 20,000 reports. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pop's saturation in these markets. In addition, regardless of the fans demographic such as religion . Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. Top North and South American Cities for K-Pop. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. In part, this is due to South Koreas position as an economy driven by exports. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). Considering the fact that young women make up a significant demographic in K-pop . A Medium publication sharing concepts, ideas and codes. Your home for data science. Currently, you are using a shared account. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. Please do not hesitate to contact me. Don't miss out on the latest news and updates from your favorite artists, and connect with a community of K-pop fans from around the world. Male idol groups are usually like 95%+ women. February 14, 2022. During what CJ calls "comeback season" -- when BTS is releasing new music -- they focus on encouraging fans to stream and buy music. That would explain Loona's ratio and Twice having more female fans than I expected, Loonas is not so surprising to me personally. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. Chart. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. Hope it can give you helpful insights or interesting facts about K-pop. In, Korean Foundation for International Cultural Exchange. For years, Beliebers stood above all other fan armies on social media. Nationwide, nearly 2 out of 3 (63%) people between 13 and 49 have heard of the terms "K-pop" or "Korean Pop." While awareness was highest among Gen Z (teens 13-17) and Millennials (Adults 18-34), nearly half of all Gen Xers (adults 35-49) are aware of K-pop, showing that this body of music is making an impact across all ages. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genre's fanbase. Profit from the additional features of your individual account. Top Asian Cities for K-Pop All Rights Reserved. This is consistent across both Instagram Followers and YouTube Views. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. Halaman Selanjutnya. In South Korean culture, a sasaeng, or sasaeng fan (Korean: ; Hanja: ; RR: sasaengpaen), is an obsessive fan who stalks or engages in other behavior constituting an invasion of the privacy of Korean idols, drama actors or other public figures.The term sasaeng comes from the Korean words sa (Korean: ; Hanja: ) meaning "private" and saeng (Korean: ; Hanja: . Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. The country has no comprehensive anti-discrimination laws to protect LGBTQ South Koreans, and. The BTS ARMY is one of many K-pop fanbases who drop big bucksto take out ads in Times Square. However, Africa is completely ignored in the discussion. allkpop is a registered trademark of 6Theory Media, LLC. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. The main kpop fans are teenagers and young adults who are aged 16- 20 year old. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. Unlike whats trending on the internet that shows Blackpink who always races with BTS to beat the record as the fastest video to reach millions of views, it turns out that MONSTA X and EXO are the second most favorite K-pop group and then followed by Blackpink. Then you can access your favorite statistics via the star in the header. Chart. Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community: Contact us for the latesst stats, ad rates and sponosorship opportunites. Eachadministrator is in a different time zone so that they can cover all hours of the day, dividing the days into hours-long shifts. Homophobia is still rife in South Korea, where very few mainstream music stars have come out as gay. I frequently read academic peer-reviewed pieces making all sorts of claims about K-Pop fandom after dealing with only anywhere between 6 to 20 people. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. It is no doubt that this industry plays a crucial role in increasing the economic growth of South Korea. Througha proactive, data-driven approach to growing their audience. In terms of gender, a whopping 86.34 percent (348,377) identified as female, while only 11.3 percent were male.. 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